Social media’s life partner is the smartphone. As Mark Rabkin, VP of Core Adverts at Facebook noted recently, “every person has a screen, on their person, at all times […] Phone in hand, they’re scrolling through feeds and moving between other apps and sites.” These screens are used frequently to access social media and, according to a recent survey by Young Minds, 28% of young people spend more than four hours per day on social media. This is clearly a dream scenario for marketers and advertisers who purvey goods, services, images, and messages. But what are golden opportunities for companies might be pernicious influences for young people.
Monthly archives: September 2017
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