“Know your audience.” So say media trainers, journalists, and PR representatives the world over. Think it’s a good idea to address your audience in a way that will either bore them or exclude them? You might as well have a chat with the nearest wall (my friends often experience this when they try to talk to me about cricket). (more…)

It’s been a few days now since the launch of our new report on children and clinical research but it is still keeping us busy, sending out materials and following up good conversations that were had on the day and that have happened since. (more…)